Makwana, Trishna, and Jitesh Parmar. 2020. “A Factor Analysis on Factors Influencing Female Buying Behavior for Cosmetic Products in Selected Cities of South Gujarat”. ANUSANDHAN – NDIM’s Journal of Business and Management Research 2 (1):10-19. https://doi.org/10.56411/anusandhan.2020.v2i1.10-19.