MAHAJAN, Anupama; TALWAR, Surbhi; KARAR, Ravi. DIGITAL MARKETING: A SUSTAINABLE SOLUTION FOR BUILDING CUSTOMER-BASED BRAND EQUITY FOR ENTREPRENEURS. ADMINISTRATIVE DEVELOPMENT: A Journal of HIPA Shimla, [S. l.], v. 7, n. 2 (ii), p. 91–114, 2021. Disponível em: https://qtanalytics.in/journals/index.php/HIPA/article/view/971. Acesso em: 12 apr. 2025.