Evaluating the Influence of Green Marketing Practices on Consumer Buying Behavior
Keywords:
Green marketing, Consumers’ knowledge, Consumers’ behavior and Consumers’ attitudeAbstract
The protection of environment is one of the biggest and discussed agenda worldwide these days. There has been rising awareness among the consumers all over the world regarding protection of the environment. Today consumers are becoming more ecologically conscious which have raised concern for eco-friendly products and services. Therefore, companies are increasingly recognizing the importance of green marketing concept and are trying best to reach the customers with their green message. The objective of the present study is to assess the impact of green marketing practices on consumers purchasing decisions, the actual awareness of consumers regarding green products and to analyze the attitude and behavior of consumers towards green products. The present research focused on consumers’ attitude and consumers’ behavior in relation to environmental problems. An attempt has also been made to examine the impact of green marketing practices on consumers purchasing decision and how various factors influence the green purchasing decisions of the customer.
References
1. Bunn, M. D. (1993). Taxonomy of buying decision approaches. Journal of Marketing, 57(1), 38-56.
2. Tranfield, D., Denyer, D., & Smart, P. (2003). Towards a methodology for developing evidence-informed management knowledge by means of systematic review. British Journal of Management, 14, 207-222.
3. Dembkowski, S., & Hanmer?Lloyd, S. (1994). The environmental value?attitude?system model: A framework to guide the understanding of environmentally?conscious consumer behaviour. Journal of Marketing Management, 10(7), 593-603.
4. Jonge, J., Blanc, P. M., Peeters, M. C. W., & Noordam, H. (2008). Emotional job demands and the role of matching job resources: A cross-sectional survey study among health care workers. International Journal of Nursing Studies, 45, 1460-1469.
5. Singh, P. B., & Pandey, K. K. (2012). Green marketing: Policies and practices for sustainable development. Integral Review, 5(1), 22-30.
6. Kumar, P., & Ghodeswar, B. M. (2015). Factors affecting consumers’ green product purchase decisions. Marketing Intelligence & Planning, 33(3), 330-347.
7. Khare, A. (2015). Antecedents to green buying behaviour: A study on consumers in an emerging economy. Marketing Intelligence & Planning, 33(3), 309-329.
8. Jaiswal, D., & Kant, R. (2018). Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers. Journal of Retailing and Consumer Services, 41, 60-69.
9. Jaiswal, D., & Singh, B. (2018). Toward sustainable consumption: Investigating the determinants of green buying behaviour of Indian consumers. Business Strategy & Development, 1(1), 64-73.
10. Kautish, P., Paul, J., & Sharma, R. (2019). The moderating influence of environmental consciousness and recycling intentions on green purchase behavior. Journal of Cleaner Production, 228, 1425-1436.
11. Haller, R., Smith, J., & Johnson, A. (2020). A systematic literature review on the enablers of green marketing adoption: Consumer perspective. Journal of Marketing, 366.
12. Rahman, M. S., Hossain, M. I., & Hossain, G. M. S. (2020). Factors affecting consumers' green purchase behavior towards energy-saving lights in Bangladesh: The mediating role of green purchase intention. International Journal of Information, Business and Management, 12(3), 19-37.
13. Sharma, N., Saha, R., Sreedharan, V. R., & Paul, J. (2020). Relating the role of green self-concepts and identity on green purchasing behaviour: An empirical analysis. Business Strategy and the Environment, 29(8), 3203-3219.
14. Zhuang, W., Luo, X., & Riaz, M. U. (2021). On the factors influencing green purchase intention: A meta-analysis approach. Frontiers in Psychology, 12, 644020.
15. Kar, S. K., & Harichandan, S. (2022). Green marketing innovation and sustainable consumption: A bibliometric analysis. Journal of Cleaner Production, 361, 132290.
16. Iqbal, A., Kazmi, S. Q., Anwar, A., Ramish, M. S., & Salam, A. (2023). Impact of green marketing on green purchase intention and green consumption behavior: The moderating role of green concern. Journal of Positive School Psychology, 975-993.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 QTanalytics India (Publications)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
All QTanalytics journals are published Open Access. Articles are licensed under an open access licensed under Creative Commons Attribution-NonCommercial 4.0 International License. In addition, the article may be reused and quoted provided that the original published version is cited. These conditions allow for maximum use and exposure of the work, while ensuring that the authors receive proper credit.
journals@qtanalytics.in, support@qtanalytics.in | Phone: +91-9458270556