A Comprehensive Analysis of the Impact of Viral Marketing on Goods and Services and Its Correlation with Product Cannibalization
Crossref DOI link: https://doi.org/10.48001/jbmis.2024.si1012
Published Online: 2024-03-20
Update policy: https://doi.org/10.48001/qtanytcrossmarkpolicy
Fernandez, Andrews Christopher http://orcid.org/0009-0004-9891-7403
License valid from 2024-03-20
Content Type: Research Article
CrossChecked: Yes
Peer Reviewed: Yes
Published: https://doi.org/10.48001/jbmis.2024.si1012
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License: Creative Commons Attribution