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Impact of Emotional Branding on Brand Trustworthiness with mediating role of Brand Commitment

Crossref DOI link: https://doi.org/10.48001/jbmis.1102001

Published Online: 2024-09-26

Update policy: https://doi.org/10.48001/qtanytcrossmarkpolicy

Authors

K L, Arundathi http://orcid.org/0000-0002-0814-1380
Babu M, Ganesh http://orcid.org/0009-0005-0676-8111
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Content Type: Research Article

CrossChecked: Yes

Peer Reviewed: Yes

Published: https://doi.org/10.48001/jbmis.1102001

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License: Creative Commons Attribution