K L, Arundathi; BABU M, Ganesh. Impact of Emotional Branding on Brand Trustworthiness with mediating role of Brand Commitment. Journal of Business Management and Information Systems, [S. l.], v. 11, n. 2, p. 1–13, 2024. DOI: 10.48001/jbmis.1102001. Disponível em: https://qtanalytics.in/journals/index.php/JBMIS/article/view/4110. Acesso em: 28 oct. 2024.