Assessment of Green Banking Practice used by Indian Women Millennials

Abstract

Green banking refers to promoting eco-friendly procedures and reducing the carbon footprint of banking operations. Customers are utilizing less paper in their banking transactions than they did in the past due to the adoption of the newest, emerging technologies in Indian banking services. The bank offers its clients a service called "green banking," which is primarily conducted using green phones. Therefore, the purpose of this research paper is to determine how knowledgeable millennial working women are of green banking practices in the Indian banking industry. The focus of the study is millennial working women, meaning those between the ages of 22 and 37 who were born between 1981 and 1996. Methodology/Design: The study was cross-sectional and descriptive in nature, and it was entirely based on data collected from 100 working women in the millennial generation and primary research. The research employed judgmental sampling to collect data. The study's respondents were chosen based on three criteria. First and foremost, they need to be knowledgeable about green banking services. Second, they must be between the ages of 22 and 38. Findings: Although the data analysis revealed that they were fully aware of green banking, the researcher found that the majority of the services were not. Research Limitation: Millennial working women between the ages of 22 and 37 (born 1981–1996) were the study's target demographic.