Consumer Behaviour: A Comparison of Patanjali and Baidyanath Products

Authors

  • Monika Bansal Department of Management Studies, Deen Dayal Upadhyaya College, University of Delhi
  • Yogieta S Mehra Department of Management Studies, Deen Dayal Upadhyaya College, University of Delhi
  • Nisha Rana Department of Commerce, Deen Dayal Upadhyaya College, University of Delhi

DOI:

https://doi.org/10.48001/veethika.2021.07.02.002

Keywords:

Consumer behaviour, Brand image, loyalty, Patanjali, Baidyanath

Abstract

Brand image plays a significant role in decision making by consumers. Brand image is considered as one of the important variable along with other variables which affects the buying behaviour. Present study attempted to understand the effect of consumers’ perception about a brand, analyse customers’ loyalty towards a brand and identify important factors influencing customers’ buying behaviour. Main focus was to compare two major companies viz., Patanjali and Baidyanath through a primary survey.

Downloads

Download data is not yet available.

Downloads

Published

2021-06-30

How to Cite

Bansal, M., Mehra, Y. S., & Rana, N. (2021). Consumer Behaviour: A Comparison of Patanjali and Baidyanath Products. VEETHIKA-An International Interdisciplinary Research Journal, 7(2), 6–11. https://doi.org/10.48001/veethika.2021.07.02.002

Issue

Vol. 7 No. 2 (2021)

Section

Articles

License

All QTanalytics journals are published Open Access. Articles are licensed under an open access licensed under Creative Commons Attribution-NonCommercial 4.0 International License. In addition, the article may be reused and quoted provided that the original published version is cited. These conditions allow for maximum use and exposure of the work, while ensuring that the authors receive proper credit.

Crossref
Scopus
Google Scholar
Europe PMC