Why is E-Commerce a Success Story in India?

Abstract

E-commerce a term we all know, we all are familiar or perhaps we come across daily, electronic marketing. A word that creating buzz everywhere in town. Perhaps is making our life’s too easy that now accepting life without it is a strict no case. Indian markets an expanding drastically in this area due to easiest, smartest and fastest marketing, to which we all called as just a click marketing. With a growing number of aspiring rural and urban internet-connected customers, there is a tremendous scope of online selling. There is a huge one-time customer base in India. This paper is an attempt to analyses the growth pattern in e-commerce, together with future upcoming trends.