Role of Integrated Marketing Communication in Modern Business

Authors

  • Keshav Gupta
  • Ritika Gupta

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Published

2015-06-30

How to Cite

Gupta, K., & Gupta, R. (2015). Role of Integrated Marketing Communication in Modern Business. VEETHIKA-An International Interdisciplinary Research Journal, 1(1), 79–88. Retrieved from https://qtanalytics.in/journals/index.php/VEETHIKA/article/view/66

Issue

Vol. 1 No. 1 (2015)

Section

Articles

License

All QTanalytics journals are published Open Access. Articles are licensed under an open access licensed under Creative Commons Attribution-NonCommercial 4.0 International License. In addition, the article may be reused and quoted provided that the original published version is cited. These conditions allow for maximum use and exposure of the work, while ensuring that the authors receive proper credit.