INVESTMENT OBJECTIVES AND SATISFACTION: A STUDY ON RETAIL INVESTORS OF DELHI-NCR

Abstract

In this article, an attempt has been made to study the retail investors’ investment objectives and satisfaction. For the assembling of the data, a well-framed close-ended google survey questionnaire link was forwarded through email to 130 targeted retail investors of Delhi-NCR. Out of which, 120 were responded. The analysis was carried out by using descriptive and inferential statistics (Suwardi & Rahardjo, 2022; Sharara & Nkomo, 2022). This study explores the components of investment objectives that contribute to the satisfaction level of retail investors (Kothari et al., 2020). The study hasdrawn the inference that there is an insignificant difference between population mean ofage, education and income groups pertaining to their investment objective, except in a few cases it shows the significant results, which means there is at least one group mean is different from the others. Further, the study ascertains that a sizable proportion of retail investors are highly stratified with their investment objectives of wealth creation, additional source of income, long-term investment growth and so on.