The Role of Context Awareness in Cloud Privacy, Security and Internet of Things

H. Manoj T. Gadiyar; Thyagaraju G S; Arjun K; Gurusiddayya Hiremath; Manjunath Kamath K; Sahana Kumari B; Pradeep Rao K B; Preethi; Mohan Naik R; Sowmya T K

doi:10.48001/jowacs.2023.1134-38

Authors

H. Manoj T. Gadiyar Associate Professor, Department of Computer Science and Engineering, Sri Dharmasthala Manjunatheshwara Institute of Technology, Ujire, Karnataka, India. E-mail: hmtcse@sdmit.in
Thyagaraju G S Professor and Head, Department of Computer Science and Engineering, Sri Dharmasthala Manjunatheshwara Institute of Technology, Ujire, Karnataka, India
Arjun K Assistant Professor, Department of Computer Science and Engineering, Sri Dharmasthala Manjunatheshwara Institute of Technology, Ujire, Karnataka, India
Gurusiddayya Hiremath Assistant Professor, Department of Computer Science and Engineering-AIML, Sahyadri College of Engineering and Management, Mangalore, Karnataka, India
Manjunath Kamath K Associate Professor, Department of Computer Science and Engineering, Yenepoya Institute of Technology, Moodabidri, Karnataka, India
Sahana Kumari B Assistant Professor, Department of Computer Science and Engineering, Sri Dharmasthala Manjunatheshwara Institute of Technology, Ujire, Karnataka, India
Pradeep Rao K B Assistant Professor, Department of Computer Science and Engineering, Sri Dharmasthala Manjunatheshwara Institute of Technology, Ujire, Karnataka, India
Preethi Assistant Professor, School of Computing and Information Technology, REVA University, Yelahanka, Bengaluru, Karnataka, India
Mohan Naik R Assistant Professor, Department of Electronics and Communication Engineering, Sri Dharmasthala Manjunatheshwara Institute of Technology, Ujire, Karnataka, India
Sowmya T K Assistant Professor, Department of Electronics and Communication Engineering, Sri Dharmasthala Manjunatheshwara Institute of Technology, Ujire, Karnataka, India

DOI:

https://doi.org/10.48001/jowacs.2023.1134-38

Keywords:

Consumer privacy, Context awareness, Data protection, Personal data, Privacy challenges

Abstract

In the rapidly evolving digital landscape, the proliferation of data-driven technologies has raised significant concerns about consumer privacy. This paper delves into the intricate relationship between context awareness and consumer privacy, highlighting the challenges that emerge when attempting to safeguard personal information in a world where context plays a pivotal role. Through an in-depth analysis of the evolving data ecosystem, privacy regulations, and technological advancements, this paper sheds light on the complexities associated with contextual privacy. The interplay between consumer preferences, data sharing practices, and the contextual nuances of data usage creates a dynamic landscape where traditional privacy paradigms fall short. As consumers engage with various digital platforms and services, their personal data is captured and exploited in diverse contexts, necessitating a more nuanced and adaptive approach to privacy preservation. The paper identifies key challenges, such as the trade-off between personalization and privacy, the difficulties in defining and enforcing context boundaries, and the need for innovative technological solutions that empower users to control their data in different contexts. By examining real-world case studies and the implications of context-aware privacy on businesses and regulatory bodies, this paper contributes to a comprehensive understanding of the multifaceted challenges faced in the pursuit of context-aware consumer privacy.

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