Delving into the Cinematic Representation of the Nexus between Gender Dynamics, Social Entrepreneurship and Sustainability in India

Abstract

This study aims to present a comprehensive examination of the cinematic representation of the nexus between gender dynamics, social entrepreneurship, and sustainability in India. Previous researchers have widely documented that cinema across the globe has been a powerful medium that both reflects and influences societal norms, perceptions, beliefs, and values. Over the years, Indian cinema has also witnessed a significant transformation in the portrayal of gender dynamics. From traditional gender roles and stereotypes, there has been a shift towards more inclusive and progressive narratives that challenge the status quo. The changing gender dynamics in Indian cinema are a testament to the evolving role of women in society. From traditional, submissive roles, Indian films have moved towards portraying women as strong, independent, self-reliant, and multifaceted individuals. While challenges remain, the impact of these portrayals on society is undeniable, and Indian cinema continues to play a pivotal role in advocating for gender equality, entrepreneurship, and sustainability in the country. This study explores the cinematic depiction of changing gender dynamics, social entrepreneurship, and sustainability in Indian cinema by focusing on the evolution of women’s roles and the representation of gender diversity and empowerment.