Theoretical Foundations of Consumer Perceptions and Attitudes towards Electric Vehicles: A Review and Synthesis
DOI:
https://doi.org/10.48001/978-81-966500-6-3-12Keywords:
Electric Vehicles, Consumer Perceptions, Consumer Attitudes, Theoretical Frameworks, Review and SynthesisAbstract
This study provides a comprehensive review and synthesis of the theoretical foundations underlying consumer perceptions and attitudes towards electric vehicles (EVs). Drawing upon insights from various disciplines including consumer behavior, psychology, economics, and sociology, the research elucidates the multifaceted factors shaping consumer responses to EVs. Key theoretical frameworks such as the Theory of Planned Behavior, Innovation Diffusion Theory, Value-Belief-Norm Theory, and Behavioral Economics are evaluated to understand their applicability and contributions to the understanding of EV adoption. Through a systematic analysis of existing literature, common themes, patterns, and discrepancies in consumer perceptions and attitudes towards EVs are identified. The study aims to develop a conceptual framework that integrates diverse theoretical perspectives, providing insights into the underlying drivers of consumer behavior in the EV market. Recommendations are offered for policymakers, industry stakeholders, and researchers to promote the adoption of EVs and address barriers to their widespread acceptance.
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