Youth Empowerment through Social Media in Career Building: A Theoretical Study
DOI:
https://doi.org/10.48001/978-81-966500-6-3-13Keywords:
Youth Empowerment, Social Media, Career Building, Theoretical Study, Digital LiteracyAbstract
TIn contemporary society, social media has emerged as a potent tool for youth empowerment, particularly in the realm of career building. This theoretical study endeavors to explore the multifaceted role of social media in empowering youth in their pursuit of meaningful and fulfilling career paths. Drawing upon a synthesis of relevant literature and theoretical frameworks from disciplines such as sociology, psychology, communication, and education, this research seeks to elucidate the mechanisms through which social media influences various aspects of career development among young individuals.The study aims to delineate the ways in which social media platforms facilitate career exploration, networking, skill development, and personal branding for youth. By examining theoretical perspectives such as social cognitive theory, social capital theory, and identity theory, the research endeavors to uncover the underlying processes and dynamics that shape youths’ engagement with social media in the context of career advancement. Moreover, the study explores the potential benefits and challenges associated with the utilization of social media in career building, considering factors such as digital literacy, online professionalism, and ethical considerations. Key objectives of the research include identifying the key ways in which social media empowers youth in their career-building endeavors, examining the factors that influence youth engagement with social media for career purposes, and evaluating the potential implications for stakeholders such as educators, career counsellors, employers, policymakers, and youth themselves. Theoretical insights generated from this study are expected to contribute to a deeper understanding of the complex interplay between social media and youth empowerment in career development contexts. Ultimately, this research seeks to provide theoretical foundations for future empirical studies, practical recommendations for stakeholders, and avenues for further inquiry into leveraging social media effectively for enhancing youth’s career trajectories and opportunities in the digital age. Through collaborative efforts and informed strategies, it is envisioned that social media can serve as a catalyst for empowering youth to navigate the complexities of the modern labor market and realize their full potential in their chosen career paths.
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