Role of Green Innovations in Fostering Environmental Awareness and Technology: Data-Driven Analysis
DOI:
https://doi.org/10.48001/978-81-966500-3-2-2Keywords:
Green Innovations, Environmental Awareness, Technology Adoption, Sustainability, Socio-economic factors, Small and Medium Enterprises (SMEs)Abstract
This study investigates the role of green innovations in fostering environmental awareness and technology adoption among SMEs. Employing a quantitative approach, a questionnaire was administered to a convenient sample of 320 SME respondents between January and March 2024. Data analysis was conducted using (Smart-PLS) to examine the relationships between green innovations, environmental awareness, and technology adoption. The study hypothesized that there is no significant relationship between green innovations and environmental awareness, and there is no significant impact of green innovations on technology adoption within SMEs. The findings revealed significant positive relationships between green innovations and both environmental awareness and technology adoption. This suggests that SMEs embracing green innovations are more likely to enhance their environmental consciousness and adopt advanced technologies. The study concludes emphasizing the importance of promoting green innovations to drive sustainability and technological advancement within the SME sector.
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