Reconstructing Celebrity Endorsement: Unveiling New Operations in Marketing and Consumer Behavior

Anjay Kumar Mishra

doi:10.48001/978-81-966500-5-6

Reconstructing Celebrity Endorsement

Unveiling New Operations in Marketing and Consumer Behavior

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Anjay Kumar Mishra Kathmandu College of Management, Kathmandu https://orcid.org/0000-0003-2803-4918

DOI:

https://doi.org/10.48001/978-81-966500-5-6

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2023-12-30

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Mishra, A. K. (2023). Reconstructing Celebrity Endorsement: Unveiling New Operations in Marketing and Consumer Behavior. QTanalytics Publication (Books), 1–179. https://doi.org/10.48001/978-81-966500-5-6

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Reconstructing Celebrity Endorsement

Unveiling New Operations in Marketing and Consumer Behavior

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