Main Article Content
The growth of online shopping has increased the popularity of e-commerce and consumers are taking benefits of buying goods and services at any time the 24/7 and 365 days. But despite the technology advancements and upside turn in digital and web capabilities the consumers still want sense of touch offered by physical stores. The ability to feel, touch and immediate availability to take the products of their requirement to home lets the consumers to shop in physical stores versus online. This article is an attempt to identify consumer behaviour towards online vs. physical retail shopping and suggest the right strategy for physical store owners.
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