Commerce and Business Researcher aims to disseminate knowledge on contemporary research findings in the key areas of Finance, Marketing, Human Resource Management, Operations Management, Rural Finance and Business Competency Enhancement. The journal aspires to enable academia-industry linkages and promote knowledge creation through showcasing research findings. Societal Linkages on Social issues pertaining to Small Business Management, Financial Literacy Inclusiveness, Corporate Social Responsibility and Competency Building in Business- Trade and Industry would be key areas where knowledge dissemination would be attempted.