Organic Food Products: Determinants Influencing Buying Behaviour
Keywords:
Organic Food, Quality, Brand, Promotion, Price, Buying Behaviour
Abstract
Organic is the order of the day. Consumers show high inclination towards organic food products now a days. In this scenario, a study to analyse the level of influence of factors affecting the buying decisions of organic food products seems to be vital. This study is aimed at identifying and analysing the influence of various factors on the purchase intention of consumers towards organic food products. This research empirically examined the determinants influencing consumers of organic food products by analysing the selection of 100 buyers from Kerala, which is the most literate state of India. Findings of the study reveal that better quality of products that provide the comprehensive wholesomeness and premium price are the most influencing determinants for purchasing organic food products.
References
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Bauer, H. H., Heinrich, D., and Schäfer, D. B. (2013). The effects of organic labels on global, local, and private brands: more hype than substance? Journal. of Business. Research. Vol. 66, Issue 8, pp- 1035–1043.
Brijesh Sivathanu (2020). “Factors affecting consumer preference towards the organic food purchases”. Indian Journal of Science and Technology, Vol 8(33), pp 1- 6.
Chryssochoidis, G; (2000). “Repercussions of consumer confusion for late introduced differentiated products’’. European Journal of Marketing, Vol 34, ( 5/6),pp.705-722.
Essoussi, L. H., and Zahaf, M. (2008). Decision making process of community organic food consumers: an exploratory study. Journal. of Consumer. Marketing. Vol.25, Issue 2, pp-95–104
Hair J; Anderson R; Tatham R;& Black W(1998). “Multivariate data analysis” ,New York, Macmillan.
Hill, H., and Lynchehaun, F. (2002). Organic milk: attitudes and consumption patterns. British Food Journal. Vol 104 Issue 7 pp 523 – 538
http://mospi.nic.in/sites/default/ files/publication_reports/ Report_585_75th_round_ Education_final_1507_0.pdf Jones, P Hillier, D Clarke –
Hill, C Shears, P; (2019). “Retailing organic foods”: British Food Journal: Vol 103 (5) pp.358-365 Kaiser, H. F, (1960). The Application of electronic computers to factor analysis .Educational Psychological measurement 20,pp141-151
Kareklas, I., Carlson, J. R., and Muehling, D. D. (2014). “I eat organic for my benefit and yours”: egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists. Journal. of Advertising. Vol. 43, issue 1, pp18–32.
Krystallis, A and Chryssohoidis, G (2005). “Consumers’ willingness to pay for organic food products: Factor that affect it and variation per organic product type”. British Food Journal. Vol.107, (6), pp.320-343.
NSO (2018). Report on Household Social Consumption on Education in India, NSS 75th Round, National Statistical Office, Ministry of Statistics & Programme Implementation, Government of India.
Nunnally, J. C. (1970). Introduction to psychological measurement, New York, McGraw-Hill
Pino, G Peluso, A.M; and Guido, G (2012). “Determinants of Regular and Occasional Consumers’ Intentions to Buy Organic Food”. Journal of Consumer Affairs, Vol 46,pp.136-142.
Renugadevi, K. and Ramya M (2017). “A Study On Consumers Attitude Towards Organic Products With Special Reference To Salem City”, International Journal of Interdisciplinary Research in Arts and Humanities Vol 2(2), pp160-162
Schleenbecker, R., & Hamm, U. (2013). Consumers’ perception of organic product characteristics. A review. Appetite, 71, 420–429. doi. org/10.1016/j.appet.2013.08.020
Thompson, G.D Kidwell,J (2018). Explaining the choice of organic produce: cosmetic defects, prices and consumer preferences. American Journal of Agricultural Economics Vol. 80, ( 2), pp.277-287.
Yiridoe. E. K; Bonti - Ankomah, S; and Martin R.C (2018). “Comparison of consumer perceptions and preferences toward organic versus conventionally produced foods”: Renewable agriculture and food systems, Vol.20: pp 193-205.
Zanoli, R., and Naspetti, S. (2002). Consumer motivations in the purchase of organic food: a meansend approach. British Food Journal. Vol. 104, Issue 8 pp 643–653.
