E-LEARNING MARKET FOR EDTECH STARTUPS AFTER COVID-19 IN INDIA

Authors

  • Dr. Monika Bansal Department of Management Studies, Deen Dayal Upadhyaya College, University of Delhi,
  • Dr.Yogieta S Mehra Department of Management Studies, Deen Dayal Upadhyaya College, University of Delhi,

DOI:

https://doi.org/10.53338/ADHIPA2021.V08.Si01.16

Keywords:

COVID-19, E-learning, EdTech start-ups, online teaching

Abstract

Classroom teaching at every level viz., schools, higher education, coaching, and certifications saw a major setback due to pandemic COVID-19. Complete shutdown of classrooms was need of the hour to stop the spread of coronavirus. The current paper is an attempt to understand the various opportunities posed by pandemic for Edtech startups.

 This paper attempts to understand the growth trends and growth drivers of Edtech industry in India. Current and popular Indian Edtech startups were reviewed to understand the market for Edtech companies. A survey was conducted to understand the perception of people towards Edtech startups with reference to their awareness level, satisfaction, customer database and market growth. Results have shown that digital learning has substantial potential to grow post- pandemic as well. The results here confirm the worth of EdTech startups in the current pandemic situation, and even after.

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Published

2021-10-06

How to Cite

Bansal, D. M., & Mehra, D. S. (2021). E-LEARNING MARKET FOR EDTECH STARTUPS AFTER COVID-19 IN INDIA. ADMINISTRATIVE DEVELOPMENT: A Journal of HIPA Shimla, 8(SI-1), 271–296. https://doi.org/10.53338/ADHIPA2021.V08.Si01.16

Issue

Vol. 8 No. SI-1 (2021): July-December, 2021 (Special Issue-1): ADMINISTRATIVE DEVELOPMENT "A Journal of HIPA, Shimla"

Section

Articles

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