E-LEARNING MARKET FOR EDTECH STARTUPS AFTER COVID-19 IN INDIA
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Abstract
Classroom teaching at every level viz., schools, higher education, coaching, and certifications saw a major setback due to pandemic COVID-19. Complete shutdown of classrooms was need of the hour to stop the spread of coronavirus. The current paper is an attempt to understand the various opportunities posed by pandemic for Edtech startups.
This paper attempts to understand the growth trends and growth drivers of Edtech industry in India. Current and popular Indian Edtech startups were reviewed to understand the market for Edtech companies. A survey was conducted to understand the perception of people towards Edtech startups with reference to their awareness level, satisfaction, customer database and market growth. Results have shown that digital learning has substantial potential to grow post- pandemic as well. The results here confirm the worth of EdTech startups in the current pandemic situation, and even after.
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