UNDERSTANDING PERCEPTIONS OF KEY BANKING STAKEHOLDERS USING TEXT ANALYSIS
Keywords:
Text Analysis, QSRNvivo12, Fraud, Stakeholders, PerceptionsAbstract
Fraud literature suggests that the perceptions of banking stakeholders play a significant role in identifying the major areas of concern. Given this consideration, the present study qualitatively explores the perceptions and views of the key banking stakeholders namely, management, auditors and customers who have personally investigated or closely observed a fraud using Text Analysis conducted through QSRNvivo12 software. The analysis of thirty interviews helps condense some of the interesting and in depth viewpoints on banking frauds. The broad areas concerning fraud vulnerability, accountability, impact and prevention of fraud are central to the articulations of the respondents’ views. The results are likely to help capture significant areas of direct concern and improve proactive preparations related to frauds, both from an organizational and regulatory perspective.
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