A BEHAVIOURAL STUDY ON THE PROSPECT THEORY ANALYSIS OF WORKERS IN THE ONLINE FOOD MARKET; A CASE STUDY ON THE SAMBALPUR DISTRICT OF ODISHA WITH A SPECIAL REFERENCE TO ZOMATO VALET BOYS
Article Sidebar
Main Article Content
Abstract
The present study has focuses on the key aspect of labourer behaviour from the prospect theory and the framing effect point of view. By collecting primary data of the Zomato valets or Zomato delivery boys in the studied area, the present article has clearly defined the various reasons for leaving the previous jobs of the respondents as well as the different lucrative aspects of Zomato which pull the labourers from the other unorganised sectors of the city. The Daniel Kahneman and Amos Tversky prospect theory model has been applied in this study. Both the value function graph and mathematical model of the prospect theory model has satisfied the objectives of the study which is to compare the socio-economic conditions of the respondents between the previous and present job as well as to analyse the major aspects of Zomato to make the company attractive for the workers. To describe the framing effect, the present study has also consider the consumer rating platform of Zomato and its importance in attracting the workers from various unorganised sectors of the studied area.
Article Details
Upon acceptance of an article, authors will be asked to complete a 'Journal Publishing Agreement'. An e-mail will be sent to the corresponding author confirming receipt of the manuscript together with a 'Journal Publishing Agreement' form or a link to the online version of this agreement.
Subscribers may reproduce tables of contents or prepare lists of articles including abstracts for internal circulation within their institutions. Permission of the Publisher is required for resale or distribution outside the institution and for all other derivative works, including compilations and translations. If excerpts from other copyrighted works are included, the author(s) must obtain written permission from the copyright owners and credit the source(s) in the article. As a general rule, permission should be sought from the rights holder to reproduce any substantial part of a copyrighted work. This includes any text, illustrations, charts, tables, photographs, or other material from previously published sources.
This journal permits and encourages authors to post items submitted to the journal on personal websites or institutional repositories both prior to and after publication, while providing bibliographic details that credit, if applicable, its publication in this journal.