HARVEST TO HERITAGE:TRACING THE FOOTPRINTS OF CORPORATE SOCIAL RESPONSIBILITY TOWARDS RURAL DEVELOPMENT IN INDIA
Article Sidebar
Main Article Content
Abstract
Purpose- In this competitive market, every company is running after profit. While running after profit , they should remember that like government , they are also equally responsible for the upliftment of the society. Since India lives in its villages, so their area of concern should be more focused on rural development. Thus, this paper is basically highlighting on rural development through CSR initiatives with respect to areas Livelihoods, Medical Facilities, Education Facilities, Infrastructure Development, Disaster Management, Environment Sustainability Programmes and Women Empowerment by some corporates and also evaluating the current status of CSR activities towards rural development and also suggesting the various ways to promote rural development through CSR activities in this COVID-19 pandemic situation.
Approach- This study is a qualitative study which follows a descriptive research design comprising of 20 public and private companies. The findings are based on the various projects undertaken by the mentioned companies during the year 2018-2019 towards rural development.
Findings-The findings of this research reveals that under this COVID-19 pandemic situation, the companies are lacking in disaster management initiatives like conducting adequate programs towards awareness of Covid-19 Pandemic among the rural people, providing adequate healthcare facilities in rural sector and also in providing livelihood opportunities for migrant labours.
Article Details
Upon acceptance of an article, authors will be asked to complete a 'Journal Publishing Agreement'. An e-mail will be sent to the corresponding author confirming receipt of the manuscript together with a 'Journal Publishing Agreement' form or a link to the online version of this agreement.
Subscribers may reproduce tables of contents or prepare lists of articles including abstracts for internal circulation within their institutions. Permission of the Publisher is required for resale or distribution outside the institution and for all other derivative works, including compilations and translations. If excerpts from other copyrighted works are included, the author(s) must obtain written permission from the copyright owners and credit the source(s) in the article. As a general rule, permission should be sought from the rights holder to reproduce any substantial part of a copyrighted work. This includes any text, illustrations, charts, tables, photographs, or other material from previously published sources.
This journal permits and encourages authors to post items submitted to the journal on personal websites or institutional repositories both prior to and after publication, while providing bibliographic details that credit, if applicable, its publication in this journal.