Role of Fashion Industry and Its Impact on Economy

Vibha Aggarwal; Sakshi Bansal; Deepti Sethi

doi:10.48001/jbmis.2023.1002004

Authors

Vibha Aggarwal Indraprastha College for Women, University of Delhi https://orcid.org/0009-0000-6651-9663
Sakshi Bansal Janki Devi Memorial College, University of Delhi https://orcid.org/0000-0002-7906-9136
Deepti Sethi Janki Devi Memorial College, University of Delhi https://orcid.org/0009-0003-8498-1554

DOI:

https://doi.org/10.48001/jbmis.2023.1002004

Keywords:

Environment, renewable resources, non-renewable resources, education

Abstract

The purpose of this study is to ascertain whether a greater understanding of the detrimental environmental repercussions of fast fashion and its possible influence on college students' future shopping behaviour are related. In order to achieve this, we carried out a survey analysis of students' buying habits, taking into account the frequency of their clothing purchases, the popular brands they choose, and impact on environmental and their wardrobe choices. We examined results and their correlations with the fashion motto and their connectivity with clothing purchases, investigated their fast purchasing patterns, and the fashion chosen by individuals. According to our findings, a large number of people are unaware of the negative environmental effects that major brands have unless they are specifically educated about the matter.

KEYWORDS: Environment, Renewable Resources, Non-Renewable resources, Education

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