India Post Payment Bank: Milestone Behind the Resurgence of India Post

Abstract

India Post, over its life, adapted and changed in response to various factors. However, the most recent changes are posing a serious threat to disrupt the stability of the organization. These changes stem from three primary drivers: technological advancements, heightened competition—particularly from international competitors and societal shifts in consumption habits across urban and rural India as incomes increase and online retail expands. In response to this threat, the organization has utilized its resources to introduce new products aligned with customer preferences, branching into diverse industries and product categories. Initiatives such as logistics services in partnership with Indian railways, retail offerings like bill collection and facilitating college applications, and the establishment of a financial arm named "Payment Bank" signify the organization's transformation from solely providing postal-related services to a multifaceted service provider. However, there's a question regarding the success of these product diversifications and whether they align with the organization's existing capabilities and potential to develop new strengths, notably in the case of the payment bank. So, the present study examines the performance of India Post Payment bank in the last five years.