Mapping Success: Quantifying Youth Satisfaction in the Work Readiness Program of Additional Skill Acquisition Programme

Priya P; Vasanthakumari P

doi:10.48001/jbmis.2024.si1016

Priya P PG Department of Commerce, N.S.S College Ottapalam, Kerala https://orcid.org/0009-0009-1036-0249
Vasanthakumari P Centre Head, School of Management Studies, Calicut University Regional Centre, Thrissur, Kerala https://orcid.org/0009-0009-0473-9682

DOI: https://doi.org/10.48001/jbmis.2024.si1016

Keywords: additional skill acquisition programme, work readiness program, skill development, training, satisfaction

Abstract

Additional Skill Acquisition Programme Kerala (ASAP Kerala) is a Government Company formed with a great vision to curb the unemployment problem of youth in Kerala by identifying the skill gaps and providing them with skill training to enhance their employability skills. ASAP’s Work Readiness Programme is designed to improve the interview skills of an applicant and therefore he/ she can confidently present his/her thoughts before an interview panel. The researcher tries to find the answers to the question “How satisfied are participants with the overall quality of the Work Readiness Programme?” And “Is there any significant difference in the satisfaction level of the Work Readiness program between male and female respondents? To provide the solution, the following objectives were set: to examine the satisfaction of youth towards the Work Readiness Programme and to analyse any significant difference in the training satisfaction of male and female participants. Both descriptive and analytical research designs were used. Primary Data were collected using a structured questionnaire from the program’s beneficiaries. The study used the Training Satisfaction scale developed by Holgado Tello et al.to collect data. Various statistical tools like percentage analysis, mean score, and Mann- Whitney U test were used for analysis. To perform analysis researcher used SPSS statistics. The study revealed that most of the beneficiaries are satisfied with the program

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