Aligning HR Innovation with Industry Strategies: Enhancing Technical Graduate Employability through Industry-Institute Engagement Practices

Keerthi H K; Shashikumar R

doi:10.48001/jbmis.1101006

Keerthi H K Assistant Professor, Nitte Meenakshi Institute of Technology, Bangalore https://orcid.org/0000-0003-1261-8986
Shashikumar R Assistant Professor, Government First Grade College, Yelahanka, Bangalore https://orcid.org/0009-0007-2082-9245

DOI: https://doi.org/10.48001/jbmis.1101006

Keywords: industries, employability, technical graduates, strategic approches, industry institute engagement, effectiveness, skilled technical graudates, competitiveness, skills

Abstract

This study aims to investigate the strategic approaches utilized by industries to enhance the employability of graduates through industry-institute engagement practices, seeking to understand the effectiveness
of these strategies in addressing the increasing demand for skilled technical graduates with high competitiveness and employability skills. Employing a cross-sectional research design, the study was conducted in the Peenya Industrial area from December 2022 to March 2023, focusing on its high concentration of engineering industries. A quantitative approach was used to survey 120 executives from Peenya involved in recruiting engineering graduates, utilizing a structured questionnaire to assess strategies like placement cell activities, social media use, and entrepreneurial training. Data analysis involved descriptive
statistics and ANOVA.
Results indicates that placement cell activities are the most employed strategy (63.3%), followed by social
media (21.7%) and college databases (11.7%), with entrepreneurial training and Centers of Excellence
being less utilized. While age did not significantly affect perceptions, firm size did, particularly regarding
entrepreneurial training effectiveness. The study highlights the increasing demand for skilled technical
graduates and the challenges in ensuring their readiness for employment, emphasizing the predominant
use of placement cell activities, social media, and college databases in recruiting engineering graduates.
It underscores the need for aligning HR innovation with industry strategies and collaborative efforts to
enhance technical graduate employability

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