Study on Feasibility Analysis of Shop-in-Shop Model

Abstract

The “Shop in Shop” model is where a retailer or brand owner placing the company’s outlet inside another outlet or a hypermarket. The objective of this study is to explore the feasibility and profitability of SIS model for a salad bar at hypermarkets of Delhi/NCR. This study represents an initial and exploratory effort to start building the necessary framework for understanding the profit potential of this entrepreneurial venture. In hypermarkets, qualitative methods were majorly used for gauging customers’ opinion. These methods aim to answer questions about the ‘what’, ‘how’ or ‘why’ of a phenomenon rather than ‘how many’ or ‘how much’, which are answered by quantitative methods. The sampling technique was convenience and sample size was 20 hypermarkets. Profit and Loss Statement has been constructed to find out net profitability. The result of this study shows that SIS model is a profit yielding venture with a promising future and increased income in years to come.