CSR and Covid-19: Redefining the practices of CSR in context of Indian Industries

Abstract

This article is an endeavor to identify the impact of corona virus on CSR practices followed by the Indian companies and how this pandemic opens a new and innovative way of improving the CSR practices followed by the different companies. Every coin has two aspects and therefore we are in strong proposition that Covid-19 crisis along with its adverse and serious damages, also creates a opportunity for the business units to shift their traditional CSR practices towards the more genuine and authentic  ways for serving the humanity in a more better and improved way. In our discussion, we outline, that how the earnings of business units are affected and how they are improving their ways of addressing the CSR practices and helping the government in the war against this virus.  We end the paper with a identifying a number of potentially fruitful contributions made by the different units and celebrities of our country for fighting against this deadly virus.