ANUSANDHAN – NDIM JOURNAL OF BUSINESS AND MANAGEMENT RESEARCH (ISSN 2581-8120) is double blind peer reviewed biannual referred journal. Aim of the journal is to explore recent advancement in area of contemporary management research such as Finance, Accounting, Marketing, Human Resource Management, Industrial Relations, Commerce, Economics, Computer Science, Information Technology, International Business Affairs etc. and is intended to facilitate academicians, management thinkers, experts, professionals, practitioners, researchers and students to share their knowledge and experience. It endeavors to publish results of research work in various business and management domains including multi-disciplinary research comprising: case studies, corporate experiences and current business developments, environmental, social and ethical issues.