Competitive Advantage of Intel In the Segment of Microprocessor

Abstract

The present work has the objective of analyzing how the company Intel Corporation has developed worldwide and what is its competitive advantage with respect to competitors in the market. The analysis will be made from an industry-based point of view, identifying the five forces of Michael Porter, which provides an assessment of the strengths of external factors to the company in order to define strategies against threats. What is Intel's competitive advantage given its current dominance in the personal computer segment in the face of technological changes and new segments of the semiconductor industry? The hypothesis: Intel has a competitive advantage over production volume, alliances with PC manufacturers, own factories (Fabs) for the production of processors, which allows it to enter with greater ease the new technology segments, and as a goal: to analyze Intel's competitive advantage through Porter's five forces.