Green Banking Practices of HDFC bank : A Case Study

Abstract

Banking sector is one of the chief economic factors that effects industrial and economic growth of any country. As in the industrial sector, banking is one of the main stakeholders that can face credit risk and liability risk and its quality of assets and rate of return can be influenced by the environmental effects in the long run. In view of this, banks have to play a positive role to go green and inculcate the environmental and ecological factors in their policies. Green banking strategies mean promoting environment-friendly practices and reducing carbon footprint in the day to day banking activities. Some banks in India including the private bank HDFC have developed several green banking initiatives. By adopting these practices, the customers as well as the banks employees can contribute a lot towards the environment. This paper aims to highlight the green banking initiatives introduced by HDFC in Delhi which may help identify the possible gaps in the green initiatives in the banking sector in India. The collection of data was done through a structured questionnaire using SPSS technique. The study found that Green banking initiatives have direct and positive impact on the environment because doing these practices; customers can save energy, fuel, paper, water,
time as well as money. The common people are yet to come forward to follow these practices due to lack of the awareness.