Game Theory Model Application In Social Networking Sites: A Comparative Analysis Of Facebook And Instagram

Abstract

Decision making is a helpful tool which can be used to optimize strategies of the companies for their competitors. The Research work application is based on
the social networking sites namely Facebook and Instagram. A game theory practice is used by competitors and their interaction between competitors. The
main purpose was to identify the common features among two competitors for the interaction criterion. Interactive strategies were considered. Simple random
sampling has been applied. Cronbach's alpha test is used to check the reliability of the questionnaire. The regression analysis tool used to analyze. Data is collected
as payoff values. The result found that the effect of decision making for the optimum strategies and their values reflect under the game theory model.