Book Name: Contagious: Why Things Catch On

Abstract

Contagious: Why Things Catch On book talks about the science to know why some ideas, goods, behaviours and videos become popular and spread quickly. It is a must-read book for those who are interested in marketing and psychology. The concept of this book is well connected to the basic psychological principle like social influence, and persuasion. The book was praised by Authors like Charles Duhigg, and Chip Heath. The book started with a question that why things become viral or contagious, and the concept of viral or contagious were well explained by the author.