Adoption of Green Banking (Mobile Banking, Internet Banking) on Individual Level - Literature Review of Theoretical Models
DOI:
https://doi.org/10.56411/anusandhan.2024.v6i2.24-38Keywords:
Literature review, green banking, theoretical models,Abstract
In recent adoption of green banking (GB) by people and their motivations have
drawn a lot of scholarly interest. This study examines the GB literature using nine
adoption lenses. In recent studies it is depicted that GB is complicated & diverse
procedure. Customers' social, psychological, utilitarian, personal, and behavioural components in tandem with adoption of green banking is more crucial and
will ultimately lead to the desired conduct. Therefore, rather of directly influencing
behaviour, top executives and banks should adopt an approach that focuses on
consumers and, controlling behaviour development. The review also concludes
that the state of GB research is equivocal and that there is wide variation in the
methods and conceptualizations employed to comprehend the beliefs that
actually shape GB activity. There is a dearth of research on the use of
interventions that can help managers make wise choices and hasten the adoption
process. This research helps the researchers that they can take any of the theory
which can affect the adoption of green banking or they can integrate different
theories to increase the number of factors.
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