CORPORATE SOCIAL RESPONSIBILITY: A STUDY OF CEMENT INDUSTRY IN HIMACHAL PRADESH

Abstract

The socially responsible organisations take into consideration the welfare aspect of the society in which they are running their business. The cement industry treated as most polluting industry in the world and also taken as the major employment generator. It acts as a main pillar of economic development of a nation. The present study has been undertaken to compare the corporate social responsibility activities initiated in various fields by different cement organisations namely ACC-Gagal Cement Works Limited, Barmana; Ambuja Cements Limited, Darlaghat; and Cement Corporation of India, Rajban respectively in the state of Himachal Pradesh. The data for the study has been collected by using self designed questionnaire and a sample of 200 respondents for each organisation was selected. The data collected can be analysed by using the statistical method i.e. mean value has been calculated. The comparison between these three companies has been done on the basis of mean value calculated. The results of the study reveals that Ambuja Cements Limited (Darlaghat) is ranked first whereas Cement Corporation of India, Rajban ranked second and ACC-Gagal Cement Works ranked third respectively for initiating all these activities of corporate social responsibility for the welfare, growth and development of the people of the community, where these organisations are working.