The Role of Product Involvement and Knowledge Management in Determining Customer Buying Behaviour in Retail Operations

Renu Jain; Bimaldeep Kaur

doi:10.48001/jbmis.2021.0802002

Authors

Renu Jain Department of Commerce, Satyawati College, University of Delhi
Bimaldeep Kaur Sri Guru Gobind College of Commerce, University of Delhi

DOI:

https://doi.org/10.48001/jbmis.2021.0802002

Keywords:

Knowledge management, Retailing, Customer buying behaviour, process of creativity

Abstract

Knowledge refers to the information and abilities gained via experience or education. Practical implementation, as well as an appraisal of their value in people's lives, demonstrated the validity of concepts. The purpose of this research is to understand more about the retail industry's requirement for Knowledge Management (KM). Leadership, culture, attitude, and a grasp of how merchants develop or strive to boost worker performance of an organization's structure are all critical considerations. Knowledge management (KM) is a system that allows merchants to observe all of their company procedures and operations, which is very significant in today's environment when new technology development is critical to saving time and energy. Knowledge management (KM) is a system that allows merchants to view all of their company procedures and operations. Knowledge management practises emphasise the production of new knowledge and the timely use of organisational knowledge to maintain a strategic advantage. The company must be aware of which information is current, on the verge of becoming old, or has already passed its expiration date. The survey gathered 50 responses from both organised and unorganised traders in Delhi-NCR. This research report will be useful to retailers and other organisations looking to incorporate client purchase trends into their operations.

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