Customer Preference towards Online Food Delivery with Respect to Major Delivery Platforms in Madanapalle, Annamayya District
DOI:
https://doi.org/10.48001/978-81-966500-8-7-5Keywords:
Customer touchpoints, Customer satisfaction, Mass customization, Printing industryAbstract
This essay has demonstrated how important it is to understand the consumer’s decisionmaking process.Finding out how much customers preferred meal delivery apps namely Swiggy and Zomato was the aim of the study.Primary data were used only in the research. Four sections of the structured questionnaire were prepared: preferences, trustworthiness, consistency, and preference choice.There were 200 people in the sample.There was a 100% response rate. In order to interpret the data acquired, the method of data analysis employed the fundamental spss tools.The findings indicated that customers mostly value originality when it comes to cost, caliber, and delivery.Not a single online meal delivery service, including Zomato and Swiggy, received the top ranking. This study has provided an overview of consumer perceptions, uncertainties they face, and whether or not the service is dependable. It has provided comprehensive details regarding the issues that customers are having and potential solutions. From a managerial standpoint, the article broadens our understanding of the consumers. This research has added innovation by investigating different factors connected to customers, such as preference, reliability, like, etc., through the analysis of consumer preference.
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