APPLE FARMING IN HIMACHAL PRADESH: AN ASSESSMENT OF MARKETING PROBLEMS OF APPLE GROWERS

Authors

  • Manoj Sharma
  • Vinod Kumar

Keywords:

important, apple, marketing information, crops

Abstract

Apple is one of the most important fruit crops of Himachal Pradesh, which constitutes about 49 per cent of the total area under fruit crops and about 85 per cent of the total fruit production. The present paper is an attempt to find the problems faced in the supply chain of apple and to examine the problems faced by the apple growers in getting proper market information. The study was conducted in Shimla and Kullu district of Himachal Pradesh. The study reveals that the apple grower faces many problems in the supply chain of apple, transportation of apple and getting marketing information

This paper is the outcome of Indian Council of Social Science Research (ICSSR), New Delhi funded Minor Research Project titled “Volatility in Farm Income, Price and Yield of Apple: An Empirical Study of Himachal Pradesh, India”

Author Biographies

Manoj Sharma

Assistant Professor, Department of Management & Humanities, National Institute of Technology, Hamirpur, HP

Vinod Kumar

Research Assistant, ICSSR funded project at Department of Management & Humanities NIT Hamirpur Himachal Pradesh.

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Published

2018-12-31

How to Cite

Sharma, M., & Kumar, V. (2018). APPLE FARMING IN HIMACHAL PRADESH: AN ASSESSMENT OF MARKETING PROBLEMS OF APPLE GROWERS. ADMINISTRATIVE DEVELOPMENT: A Journal of HIPA Shimla, 5(2), 13–24. Retrieved from https://qtanalytics.in/journals/index.php/HIPA/article/view/356

Issue

Vol. 5 No. 2 (2018)

Section

Articles

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