Role of CSR in Promoting Happiness, Reducing Workplace Stress and Burnout in Indian Companies: A Study of Selected Indian Companies

Aarti Chopra; Ravi Kant Modi; Swati Narula

doi:10.52756/ijerr.2024.v44spl.017

Authors

Aarti Chopra Faculty of Management and Commerce, Poornima University, Jaipur, Rajasthan, India https://orcid.org/0000-0002-9068-0155
Ravi Kant Modi School of Commerce and Management, Nirwan University, Jaipur, Rajasthan, India https://orcid.org/0009-0005-3951-2534
Swati Narula Vivekananda Institute of Professional Studies-Technical Campus, Delhi, India https://orcid.org/0009-0009-5497-5739

DOI:

https://doi.org/10.52756/ijerr.2024.v44spl.017

Keywords:

Burnout, comprehensive wellness, CSR, happiness, holistic development, workplace stress

Abstract

This research paper analyzes the role of Corporate Social Responsibility (CSR) in promoting happiness and reducing workplace stress and burnout in Indian companies. The rationale behind selecting this topic is that human resources plays a significant role in every business, and effective management helps enhance the chances of the firm's success. However, in the contemporary highly competitive market, the demand from human resources is increasing, which is further creating the issue of long working hours, work-life imbalance, burden on meeting targets, etc., which creates the issue of stress, burnout, anxiety, depression, etc. which not only adversely impact their performance but also creates the issue of employee turnover and absenteeism. Hence, it has become essential for contemporary businesses to be concerned about taking CSR initiatives to enhance their sense of purpose, sense of belongingness and job satisfaction. For this research, Indian companies are selected for study purpose and their measures to reduce workplace stress and burnout are critically discussed. A secondary data collection method is used to conduct this research. Under this, Case Study Methodology is selected, which has supported the study of the measures taken by various Indian companies, namely Tata Consultancy Services (TCS), Mahindra& Mahindra, Reliance Industries Limited (RIL) and Infosys in promoting happiness to reduce workplace stress and burnout while improving their organizational productivity and performance. The study examines the positive impacts of CSR on employee well-being, particularly in promoting happiness, reducing stress, and preventing burnout. The research design's comprehensive approach and selected sample size enhance the study's reliability, clearly assessing CSR’s role in workplace wellness. The key findings of this study have supported the analysis that promoting happiness within the organization helps create a positive workplace environment, which further supports encouraging employees to showcase a positive attitude towards their job responsibility, team members and organizational success.

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